DAVE: Why would a young lad from xxxxxx want to get into advertising?TIM: XXxDAVE: ( I have a Sunday Times magazine with a rough of a political ad you did, would it have been '66 or '70, I'll find it?) TIM: xxxDAVE: How did you come to write for Nova and Town?TIM: XxxDAVE: Why did you wangle your way into the ad business?TIM: XXxDAVE: What was Napper Stinton & Wooley like?TIM: XxxDAVE: You get into DDB, working for David Abbott?TIM: Xxx

DAVE: FCB? TIM: Xxx

TIM: Lintas was the in house agency for Unilever, what was it like?TIM: XxxDAVE: You worked with a young art director there called Paul Arden. Any good?TIM: Xxx

DAVE: My first creative director was a chap you used to work with; Barry Brooks.I remember him describing you as 'living with two wives and wearing Nazi clothing to work'. True?TIM: XxxDAVE: At FCB you invent the Sure tick campaign?TIM: XXXDAVE: You go and work for David Abbott again. You don't seem like an Abbott type of writer?TIM: Xxx

DAVE: Why start a consultancy, cash? TIM: Xxx

DAVE: Paul Arden offered to reduce his own salary to fund your hiring at Saatchi'sTIM: Xxx

DAVE: How did you work with Paul Arden?TIM: XxxDAVE: What was the thinking behind the Alexon campaign?TIM: Xxx

DAVE: I read somewhere that you worked with Charles Saatchi on The Independent campaign?TIM: Xxx

DAVE: I love the Lanson work.It's difficult to get over how fresh this was at the time.Showing champagne in such scruffy locations.Just two words.Even the bottle on it's side was odd.TIM: Xxx

DAVE: Publicis. How did you adapt to being the creative supremo?TIM: Xxx

DAVE: I didn't really like the Publicis output at the time, it didn't follow the doctorine of how we all did work at the time, all usp's and logic.It feels more about the vibe.But it stands up well.TIM: XXx

DAVE: Before Tony Kaye hit big, the cognoscenti had all worked with him;He was working with Paul Arden at Saatchi's, Jeff Stark at Hedger Mitchell Stark and you at Publicis. What did you see in him?TIM: Xxx

DAVE: What did you look for when hiring?TIM: XxxDAVE: Taking over Dave Trott's chair at GGT took balls, like David Moyes replacing Alex Ferguson?TIM: xxxDAVE: You were an unusual choice, almost the anti-Trott.More interested in the vibe than logic?TIM: XxxDAVE: I heard that an element of the creative department would walk past your office whistling the theme from 'The Great Escape', just how rebelious were Trotties boys? TIM: xxx

DAVE: How did you come to be a partner in your own shop, Mellors Reay?TIM: xxxDAVE: How did you cope with being owner? TIM: XxxDAVE: In 19??, You went to what was then the most appropriately named agency in the world; Grey.TIM: XxxDAVE: You had your own tv show? TIM: XxxDAVE: Who was the best boss you worked for?TIM: XxxDAVE: Your are a certified psychologist?TIM: XxxDAVE: What occupies your days now?TIM: Xxx