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Rumour has it that this was an idea Charles Saatchi had been holding onto for years.There aren't many people who could make these and develop the campaign.
This is some of the work he over saw.It has his stamp all over it.
Brilliant and influential strategy, essentially it's saying the museum is't as stuffy as you may think.It showed that they had a sense of humour for a start.
I love the Lanson campaign.At a time when champagne was still seen as upmarket, reserved and formal, the 'Why not' campaign positioned Lanson as the more radical alternative.
N.b. A bit of extra reading.Paul on posters, from a Creative Review from the early eighties.
A profile of Paul, also in Creative Review in the early eighties.
On collecting photography, Direction mgazine.
An interview from the early nineties.
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