Posted by
davedye1
January 12, 2023
PODCAST: HORRY
You can’t advertise a product unless you can get attention.
You can’t get attention without standing out.
You can’t stand out without being different.
You can’t do different if you think the same.
If you think different, you’re are different.
But, being different is a problem in ad agencies.
A BBH Planner once complained ‘the problem with this place is they can’t accommodate black sheep’.
Equally, I doubt TBWA embrace disruptive people to create disruptive work.
Why hire people who challenge the rules, avoid the easy option and argue their case?
The work.
Horry is different.
E.g. 1: Smart
E.g. 2: Disruptive.
E.g. 3: Funny (and disruptive).
But because he thought different, his work stood out, so much so that I can remember seeing most of it as a kid.
Forty odd years ago.
Penelope Keith answering the question ‘How does one spell pence?’
A voiceover at the end of an ad saying ‘Made with prime porky worky’, can you be that irreverent?
I can remember the whole cinema laughing at the Silk Cut ad, ‘Garrison’, (be careful when you watch it, it was for a 1976 sensibility).
Then there’s the 2 minute Fiat Strada commercial, famous after one day.
I could go on, but the work's below, just look at it.
We had a great chat*, hope you enjoy it.
DOYLE DANE BERNBACH.
Volkswagen.
UniRoyal.
COLLETT DICKENSON PEARCE.
Trebor Reminders/Revivals.
Hamlet.
Supersoft.
Heineken.
B&H.
Wall's Sausages.
EMI.
Parker Pens.
Bird's Eye.
Parker Pens.
Olympus.
CDP Move Office.
Daily Express.
Silk Cut.
Fiat.
(It was spoofed on the BBC shortly after it ran.)
Trophy Best Bitter.
LOWE HOWARD-SPINK.
Trophy Best Bitter.
BACK TO COLLETT DICKENSON PEARCE.
Gilbey's Gin.
Clark's Shoes.
Olympus.
Vymura.
P&O.
Hertz.
D&AD ANNUAL (1987).
Shredded Wheat.
Tartan Special.
WCRS Matthews Marcantonio.
Still Price LINTAS.
BRITISH TELEVISION AWARDS ASSOCIATION.
BRILLIANT PICTURES.
McCANN.
Panasonic.
DESIGN.
PHOTOS.
EPHEMERA.
E.g. 2: Disruptive.
E.g. 3: Funny (and disruptive).
But because he thought different, his work stood out, so much so that I can remember seeing most of it as a kid.
Forty odd years ago.
Penelope Keith answering the question ‘How does one spell pence?’
A voiceover at the end of an ad saying ‘Made with prime porky worky’, can you be that irreverent?
I can remember the whole cinema laughing at the Silk Cut ad, ‘Garrison’, (be careful when you watch it, it was for a 1976 sensibility).
Then there’s the 2 minute Fiat Strada commercial, famous after one day.
I could go on, but the work's below, just look at it.
We had a great chat*, hope you enjoy it.
DOYLE DANE BERNBACH.
Volkswagen.
UniRoyal.
COLLETT DICKENSON PEARCE.
Trebor Reminders/Revivals.
Hamlet.
Supersoft.
Heineken.
B&H.
Wall's Sausages.
EMI.
Parker Pens.
Bird's Eye.
Parker Pens.
Olympus.
CDP Move Office.
Daily Express.
Silk Cut.
Fiat.
(It was spoofed on the BBC shortly after it ran.)
Trophy Best Bitter.
LOWE HOWARD-SPINK.
Trophy Best Bitter.
BACK TO COLLETT DICKENSON PEARCE.
Gilbey's Gin.
Clark's Shoes.
Olympus.
Vymura.
P&O.
Hertz.
D&AD ANNUAL (1987).
Shredded Wheat.
Tartan Special.
WCRS Matthews Marcantonio.
Still Price LINTAS.
BRITISH TELEVISION AWARDS ASSOCIATION.
BRILLIANT PICTURES.
McCANN.
Panasonic.
DESIGN.
PHOTOS.
EPHEMERA.
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Comments
Graham Pugh
11.12.24
I still talk about ‘floating on the bouillabaisse of life” and expect people to know what I’m on about. Lovely stuff as ever – thanks Dave!
dave dye
11.12.24
Thanks Graham, Yep love that line, it’s John voicing it, in fact the whole ad stands up incredibly well. Dx
Graham Pugh
11.12.24
I still talk about ‘floating on the bouillabaisse of life” and expect people to know what I’m on about. Lovely stuff as ever – thanks Dave!
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