My first South American.One of the most thoughtful creatives I've come across.We worked together for a bit at Mother and I loved that he was forever curious about what the people in the real world were thinking, would they give a shit about our little product or dumb ad?Not surprisingly his new agency is different, its New.That's not a typo, that's its name.It's also appropriate because he's teamed up with a Rocket Scientist from... actually, not a rocket scientist, 'a founding Faculty Director of MIT Connection Sciences', similar, to me, (although ironically one of their clients are actual rocket scientists; NASA).We had a great chat, in fact Beresford, our young recording engineer at Wave, came in afterwards to tell me it was his favourite one he'd done, hope you enjoy it too.

THE EARLY DAYS.

LEAGAS DELANEY. (1 month.)

MOTHER.

WIEDEN + KENNEDY.Nike.

(C.D.)

MADRE.

Camper.

Fernet 1882.

"We did this for 1882 Fernet.We gathered what we thought were the best pictures of pet and animals with red eyes, (the classic unwanted effect), and we baptised this series ‘1882 possessed (or haunted) animals).It was mad, we had loads of these pictures all over Cordoba CityIt looked strange... and beautifulNo logo needed on most of them but a reminder here and there that this was a 1882 thing.People loved/hated/complained/detested it, but no one doubted which brand was behind it."

Molinos Rio De La Plata.

Casalta.

Commercial Aerlineas Argentinas.

NEW.Andes Origen.

NASA.