Intelligent comments can sometimes kill a brand.It’s hard to leave things out, but “less is more” is a cliché for a good reason.

“I love it. Just one thing, could we see more of her face? After all we want people to recognise her.”

“Ooh… didn’t we have any happier pictures? Perhaps we should put ‘Michelle’ in front of ‘Yeoh’, just to be on the safe side? We want people to know it’s her.”

“Excellent. Although… isn’t the phone a little hard to see? What do you think about a packshot? Elegantly done of course! How do you feel about having a colour picture?”

“I had a bit of a panic last night… what if someone sees the ad, loves the phone but doesn’t know where to buy one? Aren’t we missing a trick?”

“I’m more comfortable with that. Oh and just one thing, it’s a bit silly but I’ll say it anyway... Should we just say “Michelle Yeoh loves her Vertu phone.” Then support it with why she loves it? We are fortunate to have lots of good things to say about the phone after all.”

“Perfect.”“I wouldn’t change a thing. Thanks guys.”