Cadbury's Creme Eggs via LWT

When Big Dave and I pitched Cadbury's Creme Eggs, our campaign idea "How Do You Eat Yours?" (which lasted an amazing 23 years!) required a LOT of executions. That was easy in the tv because we did many vignettes to a cod knock off of "50 ways to leave your lover". Paul Simon refused to play ball, or egg, for some reason....

But they didn't have the money to do multiple press executions, so we proposed the same principle as LWT. By pre-printing a coloured egg on just one sheet of the 48-sheets twelve sheets, we then placed it in various positions to draw around - this example is sheet four on the top half. The single sheet adshel size was also pre-printed but the egg was always in the same place of course.

A single sheet example, the egg was always in this position

CCE 48 sheet using 4 pre-printed sheets

One of the most popular CCE posters

Cadbury's got more requests for this one than some of the others, proving that either a lot of people had christened their kids Rambo, or we had a very violent-minded youth.

This is the last Creme Eggs poster I can find.

I really liked Aloysius (although no-one requested it) - it was a mean looking teddy bear with the egg in one paw and chainsaw in the other "This will be vicious, Aloysius". Brideshead Revisited was on air at the time.

We had a very funny meeting up at Bourneville. Imagine the Brummie accent:

"What koind of noiyme is Aloy-sius? (pronounced as it's spelt) And vicious doosn't roim with it anywoy"

But they were good sports and let us do it